Short answer: Not Just Analytics (NJL) is a profile analytics service: type a username, get a profile check-up, then pay a yearly plan for reports, lists and your own business insights. IShort is a browser extension focused on Reels: open any account on instagram.com and it ranks every Reel by views or Viral Score, flags outliers against the account average, transcribes scripts and exports to CSV. Pick NJL for branded client reports and own-account insights; pick IShort if your job is finding which Reels work and why. Facts below were read on 25 September 2026.
Why people look for a Not Just Analytics alternative
"Not just analytics" is a big brand search: about 40,500 a month worldwide, plus 880 for "not just analytics instagram", 110 for "not just analytics gratis" and 90 for "not just analytics free" (Ubersuggest, 25 September 2026). The pattern behind the smaller searches is clear. People like the quick profile check, then hit a paywall for the deeper parts, or want something aimed at Reels rather than the whole profile.
There is also a large "not just analytics private account" search (140 a month). To be clear: neither NJL nor IShort shows you private accounts you are not allowed to see, and you should be wary of any tool that claims to.
What Not Just Analytics offers (checked 25 September 2026)
From NJL's own homepage and pricing page:
- Free profile analysis on the homepage ("Try it, it's free!"), covering a strategic check-up of a profile.
- Competitor and influencer analysis, with lists to track profiles and compare their insights over time.
- Automatic PDF reports with your logo for clients, and collaborator seats.
- Business insights for your own profiles (up to 1, 3 or 12 months of data depending on plan). A related NJL page says NJL "is powered by the Official Instagram API".
- QGino, a separate AI product for content ideas, Reels scripts, captions and editorial plans.
- A browser add-on (listed on Firefox Add-ons) that adds an "Analyze with Not Just Analytics" button on instagram.com; its listing says you must be logged into instagram.com.
- NJL also mentions a TikTok launch on its app page.
Not Just Analytics prices (25 September 2026, yearly, VAT included)
| Plan | Price shown | Main limits |
|---|---|---|
| NJL Light | EUR 109.80 / year (shown "instead of" EUR 131.76) | Analysis and advice for 1 profile; up to 1 month of business data |
| NJL Standard | EUR 353.80 / year (instead of EUR 424.56) | Up to 5 profiles; 3 months of business data; reports with your logo |
| NJL Pro | EUR 1,085.80 / year (instead of EUR 1,302.96) | Up to 20 profiles; 12 months of data; 2 collaborators; connect clients' profiles |
| QGino (separate) | EUR 99.00 / year (instead of EUR 118.80) | AI content tool, 1 profile |
The page has a Monthly toggle, but only the yearly prices above were shown when we read it. Source: notjustanalytics.com/pricing.
IShort vs Not Just Analytics side by side
| IShort | Not Just Analytics | |
|---|---|---|
| Built for | Reels research on any account | Whole-profile analytics, reports and own-account insights |
| How you use it | Chrome or Edge extension next to instagram.com | Website; optional browser add-on |
| Every Reel ranked by views | Yes: sort by Views, Viral Score, Likes, Comments or Date | Profile-level stats and recent posts; not a full Reels ranking |
| Outlier flag vs account average | Yes, "x avg" badge on every Reel | Not advertised |
| Reel transcripts | Yes, English, Hindi and other Indian languages; 10 free | Not advertised (QGino writes scripts, it does not transcribe) |
| Posting-time heatmap | Yes, day x 3-hour slots by average views | Tips on when to post |
| Download Reels, photos, carousels | Yes, free and unlimited | No |
| Export | CSV and copy to Google Sheets | Reports and CSV/Excel files on plans |
| Branded PDF client reports | No | Yes, Standard and Pro |
| Own-account business insights (reach, stories) | No, public numbers only | Yes, via the official API |
| TikTok | No | Mentioned as launched |
| Price | Free (first 500 Reels, 10 transcripts); Hobby $10/mo; Creator $29/mo | Free profile check; paid from EUR 109.80/yr |
Try the Reels side for free
Install IShort, open any account's Reels tab and sort by Views. No Instagram login, no business account.
Install IShort FreeWhat Not Just Analytics does better
- Client reporting. Automatic PDF reports with your logo and comments are a real time-saver for agencies. IShort exports data; you build the report.
- Your own deep insights. Because NJL connects to the official API for profiles you manage, it can show business data such as reach over months. IShort only reads the public numbers everyone can see.
- No install, works from a web form. You can run a quick check from any device. IShort needs a desktop browser.
- Lists and teams. NJL has profile lists and collaborator seats built in. IShort's saved-account tracking is not live yet, and it has no team seats.
- More than Instagram. NJL mentions TikTok; IShort is Instagram only.
What IShort does better
- Every Reel, ranked. Collect an account's whole Reels library and sort it by views or Viral Score in one click.
- Outliers, not averages. The "x avg" badge shows which Reels beat the account's normal, which is how you find ideas worth copying. See the viral Reels finder.
- The script behind the Reel. Transcribe any Reel into timestamped text, including Hindi and other Indian languages, then send it to ChatGPT or Claude. See Instagram Reel transcript.
- Downloads and raw data. Unlimited free downloads and a CSV of every Reel, so you can do your own analysis.
- Price for creators. Every feature is on the free plan; paid plans only raise limits, and they are monthly in US dollars (with INR pricing in India).
How to replace the NJL competitor check with IShort
- Install IShort for Chrome or Edge and sign in with Google in the side panel.
- Open the competitor on instagram.com and go to their Reels tab.
- Collect the Reels by scrolling or with the collect button.
- Read the Overview slide for averages, then sort by Views and Viral Score for the winners.
- Open the Heatmap, Duration and Hashtags slides for timing, length, audio and tags.
- Transcribe the top Reels and export everything to CSV or Google Sheets.
Can you use both?
Yes, and many agencies would. NJL covers the reporting and own-account side; IShort covers per-Reel research on anyone. A common split is NJL (or Instagram Insights) for monthly client numbers, and IShort for the "what should we post next" research: which competitor Reels broke out, what their scripts said and when they went out. For the reporting half without a paid tool, our monthly Reels report guide shows how to build one from an IShort export.
Honest limits of IShort
- Desktop Chrome or Edge only; not the Instagram app.
- Public numbers only: views, likes, comments, and saves and shares where shown. No reach, stories or demographics.
- No fake-follower check and no branded PDF reports.
- IShort reads only what Instagram shows you in your own session and never gets around privacy settings.
- Free covers your first 500 Reels analysed and 10 transcripts; Hobby $10/mo (10,000 Reels, 250 transcripts); Creator $29/mo (unlimited, 1,000 transcripts).
How we checked: NJL facts were read from notjustanalytics.com and notjustanalytics.com/pricing in a browser on 25 September 2026; the add-on facts from its Firefox Add-ons listing. IShort facts are from the live Chrome Web Store build (v2.4.1) and ishort.pro. Prices change; check each site before you buy.
See which Reels actually work
Free to start, every feature on every plan. Install IShort and open any profile.
Install IShort Free Add to Edge - Free